AIM Music banner for its 2020 edition online due to Covid-19
AIM HOUSE 2020 We're bringing the world to the UK for AIM House online


The British Council are working in partnership with the Association of Independent Music for their upcoming event AIM House. Each year, The Association of Independent Music hosts AIM House to provide a home and hub for independent music businesses at the global showcase festival / conference The Great Escape. Following the Great Escape 2020’s cancellation due to Covid-19, AIM are adapting their programming into a virtual event all livestreamed for free online on Friday 15 May.

 The full day of programming from AIM includes panels, workshops and speed networking sessions covering the latest key issues and insights of the independent sector. Content for one of the four virtual ‘rooms’ will be delivered in partnership with Great Escape Conference programmers Complete Music Update.

Themes of discussion will focus on business areas that are still viable during Covid-19 – practical measures that attendees can learn from and enact straight away. Confirmed panel topics include ‘livestreaming for the long-term’, ‘building on viral success’ and a post-Covid-19 / Brexit visa workshop. Attendees will also hear from members of AIM’s Climate Action Group (Ninja Tune, Full Time Hobby, Brownswood Recordings) and Julie’s Bicycle on sustainability, and Key Production will deliver the seminar ‘Vinyl Edition – Sustainability is Key’.

With its new virtual format allowing access to all, AIM House 2020 promises to be a truly international event, aiming to replicate what makes the Great Escape Festival and Conference one of the most important in the industry calendar.

The British Council Music team are presenting market insight sessions on East Asia and Latin America.  We are collaborating on two international sessions:

-Looking East: East Asia music market insight session (10.10- 11.00 BST)

Given recent years have seen much greater flow of exchange between the UK and East Asia, what are the opportunities for artists, and where do you start to make and develop artistic and business connections? 

This panel will offer insights into the music sector context in three east Asian countries that have an exciting, lively, and growing independent music sector – South Korea, China and Indonesia. What does the independent music sector look like in each country? We welcome three notable music professionals to give us the lowdown.

-(Latin) American Dreams: Latin America music market insight session (16:00-16:50 BST)

As Latin American music looks to the future and sees an increasing global footprint, in this session we ask what this means for their independent sector? And what opportunities are emerging for artists and businesses?


To answer this and more we're joined by three of the key players in the Latin American independent music scene to discuss their experiences from three countries in the region: Argentina, Brazil and Colombia.

 The British Council has been encouraging professional exchange between the UK and Latin America through its Selector PRO programme.

 The Association of Independent Music (AIM) is the not-for-profit trade body exclusively representing the UK’s independent music sector, which makes up a quarter of the recorded music market. Its members range from some of the world’s largest independent labels such as Beggars Group, Ninja Tune, Domino and Warp to self-releasing artists.